Few humans truly embody the concept of balance, but then again, there's only one Danny Davis.

From his early days as an upstart winner on the competition circuit, through seasons of grueling injuries, Danny has emerged as a visionary of style and natural progression. His growth into a rider, and a person that so many relate to and admire, is rooted in the power of community over solitary victory. For Danny, if it's not shared with his Frends, it's simply not worth doing.

On the Burton roster since he was 8, Brock Crouch started making waves in the snowboard scene while most of his peers were stuck in Algebra 1.

He’s only just of-age, yet rides like a full-grown animal. Raised in SoCal, it’s no surprise that Brock’s also an insanely good surfer (like, rode for the US Surf Team-good). However; catch him on the white wave, and his talents really shine. He’s been called a phenom, a prodigy, a park rat – whichever way you spin it, this young buck has found the formula – bleached hair and all.

Grumpy old men, settle down: if you watch Ben Ferguson ride, you'll know the kids are alright.

Whether it's butters and carves, or the most heated park and pipe sessions, Ben's M.O. is to send rowdy tricks with speed and old school style. Whatever terrain is in front of him, every time he straps in he's tapping a deep well of creative positivity and a grounded love for riding.

Born in 2000, and riding by 2002, Red was spinning 900’s when he was 9 years old.

He’s showcased his effortless flow, creativity, and style in both video parts and winning runs at the world’s biggest events. The entire industry watched him rise from mini-shred to master, and become the flag bearer for a whole new generation of snowboarders. The best part is, he’s just getting started.

Luke Winkelmann has a snowboard style that is a product of his environment: fun. Honing his skills at the renown snowboard camp, High Cascade, Winkelmann has worked hard to master his style on snow. The consistent theme of his riding is anything but predictable but always full of technique and character.